| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
253100135 Buchausg. u.d.T.: ‡Schoenborn, Guenter: Entering emerging markets |
| ISBN |
978-3-540-31745-6 |
| Name |
Schoenborn, Guenter |
| T I T E L |
Entering Emerging Markets |
| Zusatz zum Titel |
Motorola’s Blueprint for Going Global |
| Auflage |
Second Revised Edition |
| Verlagsort |
Berlin, Heidelberg |
| Verlag |
Springer Berlin · Heidelberg |
| Erscheinungsjahr |
2006 |
| 2006 |
| Umfang |
Online-Ressource (XVII, 188 p. 18 illus, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader |
| Weiterer Inhalt |
Regions in Transition; The 21st Century Has Entered the Door; An Unprecedented Market Scenario; The Exploration and Pre-Startup Phase; The Startup Phase; The Consolidation Phase; The Maintenance and Expansion Phase; Added Value of Market Entry Strategies; Field Experiences in Virgin Markets; The Crucial Role of Corporate Functions; A New Challenge for Human Resources; Looking Backward and Looking Forward; Different Regions - One Mission; The Price for Freedom and Prosperity |
| Titelhinweis |
Buchausg. u.d.T.: ‡Schoenborn, Guenter: Entering emerging markets |
| ISBN |
ISBN 978-3-540-31746-3 |
| Klassifikation |
KJM |
| BUS041000 |
| 650 |
| 658.1149 |
| 658.1/149 |
| 330 |
| HD28-70 |
| QC 130 |
| Kurzbeschreibung |
The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity |
| 2. Kurzbeschreibung |
The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity |
| 1. Schlagwortkette |
Motorola Inc. <Phoenix, Ariz.> |
| Internationales Management |
| Markterschließung |
| Emerging Market |
| Internationales Management |
| Markterschließung |
| Emerging Market |
| ANZEIGE DER KETTE |
Motorola Inc. -- Internationales Management -- Markterschließung -- Emerging Market -- Internationales Management -- Markterschließung -- Emerging Market |
| SWB-Titel-Idn |
264359143 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/3-540-31746-5 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
| Siehe auch |
Inhaltsverzeichnis |
