Shortcuts
Bitte warten Sie, bis die Seite geladen ist.
 
PageMenu- Hauptmenü-
Page content

Katalogdatenanzeige

Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains

Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains
Kataloginformation
Feldname Details
Vorliegende Sprache eng
ISBN 978-0-387-24378-8
Name Chakravarty, Amiya K.
Eliashberg, Jehoshua
Name ANZEIGE DER KETTE Eliashberg, Jehoshua
T I T E L Managing Business Interfaces
Zusatz zum Titel Marketing and Engineering Issues in the Supply Chain and Internet Domains
Verlagsort Boston, MA
Verlag Springer Science+Business Media, Inc
Erscheinungsjahr 2005
2005
Umfang Online-Ressource (XII, 332 p, digital)
Reihe International Series in Quantitative Marketing ; 16
Notiz / Fußnoten Literaturangaben
Weiterer Inhalt Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty; Demand Modeling in Product Line Trimming: Substitutability and Variability; Coordinated Pricing and Production/Procurement Decisions: A Review; Contractual Relationships and Coordination in Distribution Channels; Quantity Discounts for Supply Chain Coordination; Pricing Internet Service; Usage Volume and Value Segmentation in Business Information Services; Collaboration in E-Business: Technology and Strategy; Levers for Improving NPD Time and Financial Performance. Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product DesignThe Marketing/Manufacturing Interface: Strategic Issues;
Titelhinweis Buchausg. u.d.T.ISBN: 978-0-387-24378-8
ISBN ISBN 978-0-387-25002-1
Klassifikation KJC
BUS041000
658.4092
658.4012
658.5
004
HD38.5 .M358 2004
QP 530
QP 500
Kurzbeschreibung New Products and Existing Product Portfolio Management -- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty -- Demand Modeling in Product Line Trimming: Substitutability and Variability -- Supply Chain Coordination -- Coordinated Pricing and Production/Procurement Decisions: A Review -- Contractual Relationships and Coordination in Distribution Channels -- Quantity Discounts for Supply Chain Coordination -- Interfaces in the Internet Space -- Pricing Internet Service -- Usage Volume and Value Segmentation in Business Information Services -- Collaboration in E-Business: Technology and Strategy -- Field Studies and Real-World Evidence -- Levers for Improving NPD Time and Financial Performance -- Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design -- The Marketing/Manufacturing Interface: Strategic Issues.
2. Kurzbeschreibung Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space. MANAGING BUSINESS INTERFACES: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. The book is organized into four parts: —New Products and Existing Product Portfolio Management: Chapter Authors: Richard M. Franza & Cheryl Gaimon; and Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang —Supply Chain Coordination: Chapter Authors: Candace A. Yano & Stephen M. Gilbert; Ganesh Iyer and V. Padmanabhan; and S. Chan Choi, Lei Lei, and Qiang Wang —Interfaces in the Internet Space: Chapter Authors: Richard Steinberg; T.C.A. Bashyam & Uday S. Karmarkar; and Amiya K. Chakravarty —Field Studies and Real-World Evidence: Chapter Authors: Akhilesh Bajaj, Sunder Kekre, & Kannan Srinivasan; K. Ravi Kumar & George C. Hadjinicola; and Uday S. Karmarkar & Milind M. Lele.
1. Schlagwortkette Schnittstellenmanagement
Produktmanagement
Supply Chain Management
Electronic Commerce
ANZEIGE DER KETTE Schnittstellenmanagement -- Produktmanagement -- Supply Chain Management -- Electronic Commerce
SWB-Titel-Idn 264332830
Signatur Springer E-Book
Bemerkungen Elektronischer Volltext - Campuslizenz
Elektronische Adresse $uhttp://dx.doi.org/10.1007/b106523
Internetseite / Link Volltext
Siehe auch Volltext
Siehe auch Cover
Kataloginformation500114093 Datensatzanfang . Kataloginformation500114093 Seitenanfang .
Vollanzeige Katalogdaten 

Auf diesem Bildschirm erhalten Sie Katalog- und Exemplarinformationen zum ausgewählten Titel.

Im Bereich Kataloginformation werden die bibliographischen Details angezeigt. Per Klick auf Hyperlink-Begriffe wie Schlagwörter, Autoren, Reihen, Körperschaften und Klassifikationen können Sie sich weitere Titel des gewählten Begriffes anzeigen lassen.

Der Bereich Exemplarinformationen enthält zum einen Angaben über den Standort und die Verfügbarkeit der Exemplare. Zum anderen haben Sie die Möglichkeit, ausgeliehene Exemplare vorzumerken oder Exemplare aus dem Magazin zu bestellen.
Schnellsuche